Client

  • Outfront Media

Location

  • Santa Clara, CA

Expertise

Markets

Santa Clara Digital Sign and Relocation

Outfront Media, a national outdoor advertising company, consulted with FCS to analyze the visibility of a proposed digital sign along Highway 101 in Santa Clara utilizing 3D modeling and animation. As the sign location is adjacent to a planned interchange redesign, Outfront needed to understand the potential impacts the planned interchange would have on the visibility of its proposed sign to northbound travelers of the highway.

For the study, FCS prepared a set of animated videos to demonstrate the line of sight and duration of visibility for the sign at certain distances along Highway 101, as it would appear to a driver traveling at 75 miles per hour.

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