From Environmental Leader , Published 25 June 2014
Ford is the no. 1 green brand, stealing the top spot from Toyota, which has been at the top of Interbrand's Best Global Green Brands report since the list debuted in 2011.
In the 2014 list, Toyota falls to no. 2, with Honda, Nissan and Panasonic rounding out the top five and maintaining each of their 2013 positions.
Interbrand's Best Global Green Brands report examines the gap that exists between a brand's environmental performance and consumers' perceptions of that performance.
When identifying the top 50 Best Global Green Brands each year, Interbrand starts with the 100 brands that make up its annual Best Global Brands report. Brands that appear on this annual ranking have a global presence and a demonstrated record of delivering value to their stakeholders.
Interbrand then conducts extensive consumer research to capture public perception of the brands' sustainable or green practices and compares that to environmental or sustainability performance data collected and analyzed by Deloitte.
This year's top findings include:
Suggested additional reading about sustainable brands and companies:
Why is it Important to Continuously Improve Your Environmental Performance?
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